Qualcomm Inc. announced that it has successfully demonstrated the ability to support the MediaFLO and International Integrated Services Digital Broadcasting-Terrestrial (International ISDB-T) mobile TV standards on a multi-mode handset. The demonstration, which was powered by the company’s Universal Broadcast Modem (UBM) chipset, illustrates that MediaFLO technology can complement the free-to-air ISDB-T One-Seg standard used in Japan and the ISDB-TB standard used in Brazil to enable a mix of free and paid mobile broadcast content and services.

The MediaFLO mobile broadcast platform enables the delivery of television content as well as value-added audio, video, data and interactive services. FLO is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Designed for mobility, MediaFLO aims to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices.

By employing the complementary MediaFLO and ISDB-T technologies, broadcasters and operators can offer free-to-air content using International ISDB-T while also providing a large number of pay TV channels and enhanced services over the MediaFLO platform.

Qualcomm supports both mobile TV technologies on its UBM chipset. It supports the MediaFLO system and the DVB-H and one-segment implementations of ISDB-T. Designed as a companion to Qualcomm's CDMA2000 and WCDMA/UMTS Mobile Station Modem chipsets, the UBM product eliminates the need for additional dedicated application processors which can result in more power-efficient devices with smaller form factors.

The MediaFLO/International ISDB-T mobile TV demonstrations can be seen at the Qualcomm booth at the ExpoComm Japan show in Tokyo, July 22-24.

For more information, visit www.qualcomm.com or www.mediaflo.com