The latest report from market research specialist ABI Research projects the total number of mobile communications subscribers to reach 4.3 billion in 2009, and nearly 5.4 billion by 2013. In fact, because of the rapid growth, the researcher has launched its ABI Research Mobile Services group to focus on the market area. As Practice Director of the new organization, Dan Shey, comments: "Customers increasingly want a personalized experience with their mobile device and service. Service personalization involves not only allowing them to find and select the right mobile services and applications but also to control, monitor, and pay for mobile services in a way that best suits their needs."

In addition, ABI Senior Analyst, Jeff Orr, adds: "Although the mobile consumer can be defined by mobile voice subscriptions and spending on messaging, web access and other mobile data services, those measurements are simplistic. Mobile consumers are increasingly defined by the applications they acquire to personalize their mobile experience, by their adoption of mobile broadband, their shopping choices, and how, when and where they use their mobile services." The new ABI Research Mobile Services group features focused research reports, research briefs, and analyst support.