Wireless solutions for cars are expected to see a 41% increase in revenue by 2018, according to a new automotive infotainment report from IHS. The global original-equipment-manufacturer (OEM) market includes Bluetooth and embedded cellular technology. Both allow for wireless connectivity in automobiles while feeding the increased focus on easier data exchange and two-way wireless telematics.

Bluetooth technology, which has been the standard for wireless connectivity in vehicles, will soon be rolling out version 4.0. That version will offer higher transfer speeds as well as a high-speed (HS) option, which will allow gadgets to be paired longer while using less power. The Bluetooth link will not be used for data transfers, but by a collocated IEEE 802.11x link using Wi-Fi. The cost-efficient combination of Bluetooth and Wi-Fi reduces the design workload while offering a broader diffusion of potential solutions.

Embedded cellular technology is also becoming commonplace within automobiles for safety and diagnostic purposes. As one example, European eCall mandates that cars automatically call for assistance during an accident. Embedded cellular technology also is capable of providing a direct line of communication between automakers and consumers for things like remote software upgrades, spare-parts management, and vehicle recalls.