Software Centricity Seeks to Make the Impossible Possible (.PDF Download)

The rapid pace of technological advancement should be celebrated and embraced. It fuels amazing new technologies and scientific achievements that make us more connected and safer. It also pushes the limits of what we previously thought possible. The impact of these achievements is no longer isolated to a narrow market vertical. It permeates every industry and exposes the established market incumbents to an unusual combination of disruption and growth potential.

But the pressure and the challenge to drive business are daunting in this climate. How do you stimulate growth while making large investments in future technologies without dramatically changing your business model? Companies are watching their operational costs balloon as they dip their toes into numerous areas of investment that require significant and often disparate expertise. Meanwhile, small startups with incredible focus and no prior obligations can leverage new technologies in ways that established competitors struggle to answer.